May 11, 2015

Freshie & Zero Returns to the National Stationery Show!

It's been a busy spring! We've been filling more orders than ever before, but I have found time to design 26 new styles! I'm so excited to debut them this Sunday, but I'm also extra thrilled to just  be in New York for the gorgeous and inspiring National Stationery Show! If you are a retailer planning to come to the show, please come see us! We'll be in the #fresh section in booth #1459

April 22, 2015

Mother's Day is coming!

I have two exciting bits to share for this upcoming Mother's Day!

First, do you have a new mom in your life who is anticipating their very first Mother's Day?

Or perhaps your very own mother has received some grocery store hand-picked flowers from you too many years in a row?

Allow me to suggest what I think is the perfect Mother's Day gift: the Freshie & Zero Love Necklace - a delicate handmade piece with just enough sentimental value, it represents the transition into motherhood. In fact, I designed it when I was pregnant with my first child almost 6 years ago! I've had another child since, but there's nothing like the first time you become a mother: the jig is up - no more sleeping in or carefree schedules once that baby enters your life!

freshie & zero original love necklace mother's day gift idea

As a bonus, each Necklace (or bracelet) comes with the card shown above (when ordered from our website). We also offer gift wrap for a small fee! Be warned: this gift may bring tears of joy to her eyes and years of enjoyment! (order by May 4th for delivery by May 10th)

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Our second bit of news is the Mom of the Year contest sponsored by Laughing Moms, Parenting Magazine, and us! Prizes include the above Love Necklace, a $250 Visa gift card, beauty products, and more! To read all about it and nominate your favorite mom on their website, click here.

February 25, 2015

Highlights from Atlanta Gift January 2015

I can hardly believe we participated in our thirteenth (!) Atlanta Gift Show in January. This was our first time, however, in a showroom - the very established and fabulous Simblist Group. It's kind of a crazy life-comes-full-circle kind of thing. Would you believe that the very first showroom I ever stepped foot in, way back in 2001 working as a gift market temp, would be the very same showroom that would come to represent my line 14 years later? Crazy.

Our space inside the Simblist Showroom - very sophisticated!
To say I am excited about this would be an understatement, but seriously. I am SO excited! We still had our temporary booth for this market, though, so we actually exhibited in two locations… which meant two sets of samples… which about killed me. We still make everything to order and we have a LOT of styles! Did I mention I had to do all of this right after Christmas, right after we moved our studio? I'm still not sure how I survived.

Being in two locations also meant that my assistant Melanie had to work the booth without me (with help from my husband Greg) while I was in the showroom. This lead to some confusion because some of my customers seem to think that Melanie and I are twins.  Market is one of those weird places where your brain gets very tired and you start assuming things, such as because people work together they must be related. I had never even considered that Melanie and I looked remotely alike until we stood side by side in the Freshie & Zero booth for a few days and people kept asking if we were sisters. Melanie is cute so it's certainly not an insult, but we do find it funny! :) 

Splitting our line in two places meant that neither of our locations had fabulous sales, but combined we had our best show yet! 

Now for the hard business decision - will I have my temporary booth again next show or rely solely on the showroom and risk losing the booth sales? The verdict is out but I am really hoping not to have to make two sets of samples again (among other thing$)! The showroom is also a lovely place to spend a trade show - the other exhibitors and the reps are all so nice and the showroom is beautifully put together. They also have catered food every day which is quite an upgrade from the PB&J sandwiches we eat for lunch in our booth. Greg & Melanie were jealous. I promise I didn't rub it in their faces...

Oh - you're having BBQ? That's… cool.
Below are just a few photos of our booth in the Boutique section. Melanie wrote a great blog post about prepping for a wholesale show with regards to display - you can read it here

Our redesigned Wear Your Story wall - I love the watercolor ombre!
I like to add pops of color - especially pink and minty aqua.  
Detail of our new earrings display

February 20, 2015

Press Highlights from 2014

We love seeing our work in print, and 2014 was a great year for press for Freshie & Zero! Here are some of the press mentions we've had lately, including a feature article on the Etsy Wholesale blog!

Our Chevron necklaces were featured in the Winter issue of Stationery Trends.

An exciting feature on the Etsy Wholesale Blog!

Our Rose Cluster necklace in the Fall issue of Stationery Trends.

This one is actually older than 2014, but I forgot to share this awesome feature article!